The Integration of Alumni and Development in Fundraising and Capital Campaigns

There is a growing need for greater collaboration between the alumni and development functions on college campuses in capital campaigns. Patouillet has identified 10 significant ways alumni associations can serve as vital partner in capital campaigns. He co-authored a chapter on the topic in the 2009 book entitled Alumni Relations: A Newcomers Guide to Success published by CASE. Much of the volunteer leadership for the two billion dollar Discover a World of Possibilities campaign at the University of Pittsburgh came from the alumni association. The co-chair of the Pitt campaign is a former alumni association president.

Eva T. Blum, Chair, Board of Trustees, University of Pittsburgh
“As co-chair of the largest capital campaign in the school’s history (two billion dollars), I worked closely with Lee to engage alumni in this effort. We knew that alumni giving would be critical to the success of the campaign. Lee directed the thinking and the development of a strategy to integrate the alumni association into the capital campaign. There were many innovative ideas adopted that continue to enhance the campaign.”

Ann Braun, Former Assistant Dean, Keck School of Medicine, University of Southern California
“Lee’s ability to distill the relationship between dynamic fundraising and building a robust alumni program has influenced my work in academic medicine at the University of Florida and the University of Southern California. He’s able to articulate the elements involved in designing a complimentary relationship between alumni relations and donor development.”