Joseph S. Hice Jr.

Joseph Hica

Vice President

Moffitt Cancer Center and Research Institute

Areas of Expertise

  • Public Relations and Marketing Management
  • Branding

Executive Biography

Joe Hice is Senior Vice President & Chief Marketing Officer for Enterprise Florida, Inc. In his role, Hice is responsible for the State of Florida’s marketing and communications efforts around job creation and economic development. He recently led the creation of Florida’s new business branding campaign: Florida|The Future is Here.

Prior to joining EFI, Hice was the Founding Partner of Well Strategics, a marketing and branding firm in Tampa. He started the company after working for three years as Vice President of Public Relations & Marketing at the Moffitt Cancer Center in Tampa, FL. Moffitt is the third largest cancer center in the nation and is the only National Cancer Institute designated Comprehensive Cancer Center based in Florida.

Hice joined Moffitt from NC State University in Raleigh where he was Associate Vice Chancellor and Chief Communications Officer. Prior to NC State, he was with the University of Florida where he was Associate Vice President of University Relations. At UF, Hice led the development of The Gator Nation campaign. Before joining UF, he had a long career with some of the most respected and well-known consumer product brands in the nation including Harley-Davidson, Segway, Sea-Doo Watercraft, and others.

He has a Bachelor of Science and Master of Arts degree in Journalism & Communications from the University of Florida and an MBA from the University of Wisconsin, Milwaukee. He is Accredited by the Public Relations Society of America (APR) and is a Certified Public Relations Counselor (CPRC). He and his wife Sandra have two daughters who are both in the communications field.